The lesson of Larry Ellison’s misadventures in farming


Larry Ellison jumping in agriculture with his company, Sensei FarmsIt serves a classic reminder: Being a genius in one arena does not mean success in another. As reports WSJOracle co-founder intended to invent agriculture on the Hawaiian island of Lāna’i, who collected $ 300 million in 2012. Eight years and over $ 500 million later, the project is still fluttering.

Ellison dreamed of greenhouses and robots that are sustainable in the feeding in the world. Instead, Sensei stumbled between technical bright vibrations-with Wi-Fi’s problems and solar panels beaten by Lanai’s winds-and rookie errors. Imagine greenhouses intended for the desert climate of Israel, when lāna’i usually pus. The company also mixed ripe plants and babies, a draft pest.

Sensei, co -founder doctor and LED right now The technological executor who runs Sensei from Boston has had small victories, WSJ reports. Its salad and cherry tomatoes now appear in several local markets and restaurants on the island. But constant delays, shaking leadership and expensive mistakes, including cannabis breeding houses that were to be deleted and renewed, emphasize the heavy truth: even the DNA without DNA financing does not correspond to the heavy lessons of the specialist industry.

Above: Larry Ellison and his co -founder in Sensei Farms, David Agus



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