BBC News, Delhi
BbcThe Chinese fast -fashioned Moda Mode app again started again in India five years after Delhi banned him, under a contract with the Indian company Reliance Retail.
Reliance retail official, who did not want to be appointed, told the BBC that the company concluded a long -term licensing agreement with the parent companies for sale of products produced and obtained in India on platform. The group has not yet announced an official announcement.
Shein re -entry into the Indian market comes with strict conditions, which involve the savings of all information in the country, the Indian Commerce Minister Piyush Goyal said in December.
India banned Shein in 2020 and dozens of other Chinese applications, including Tiktoc.
It was said that this was a response to data security problems and that it followed after tension with China after a conflict between the army of the two countries in the controversial Himalayan border area.
The application was launched in India on Saturday, and so far more than 10,000 people have been taken over. Offers fashion clothing for only 199 Rupees ($ 2.30; £ 1,90).
Shein currently only delivers consumers in the cities of Delhi, Mumbai and Bengaluuru, but will soon offer services across India, according to the application notice.
During the last decade, Shein has crossed from a little famous brand among older customers in one of the biggest traders in fast -globally. Today it is delivered to customers in 150 countries around the world.
Before the ban, he became a big hit in India because he gave people various opportunities to buy trendy designs at an affordable price. The ban was initially left by a vacuum in the Indian market later filled by many local players.
Experts say that with Shein India Reliance Retail – owned by Indian billionaire Mukesh Ambani – diversifying from its existing sale strategy for international brands through its leading Ajio network salesman.
Revival comes with strict conditions that give religious control over their business and data, while Shein will be a technological partner, Goyal said in an Indian parliament in December.
All customers and app data will be stored in India and Shein will not have the right approach, he said.
Goyal also explained that the application was banned in India, not “the sale of Shein product product”.
Shein will use India as a “source of supply for its global surgery”, and will help to dispute retail in the “network building” and training Indian outputs of garments, as it aims to promote textile and clothing exports from India, said the clerk.
Shein’s return in accordance with Reliance retail is a rare exception to the ban on India to more than 200 Chinese applications in the last five years.
At that time, Indian officials said that the ban had followed many complaints on applications due to “theft and coverage of the user data in an unauthorized way.”
Bytedlandland’s Tiktok and a popular player of the combat and survival of players (PUBG) are also banned.
However, PUBG was later recorded and launched into an Indian market called Battlegrounds Mobile India (BGMI), held by Krapton India.
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