Video rules top -notch on social networks such as Tictok, Instagram and YouTube. And now, the video becomes a bigger job for LinkedIn.
Social network owned by Microsoft for the Working World has Yet to go full tictok. But with a great reinforcement of use- today it was said that video transmission jumped by 36% compared to last year, while video creation on the platform itself increased 100%- LinkedIn adds more features for WOO more video activities: new complete- Vertical Video display screen for all users (not just those on mobile devices), along with a series of new tools to enhance the viewer engagement.
Updates one week after Microsoft reported about the earnings that revealed LinkedIn Growing revenue by 9% Last year (with premium subscriptions bring $ 2 billion in revenue).
The company now has over one billion users, so it is a sure bet that more money will also be leaning in its instinct in the economy of proportions on advertising and paid features.
The video will inevitably be the main component of this because of the adhesive and popularity of the media, not only generally on social media, but on Linkedin, especially: last week discovered This video viewers increased by 36% last year.
The new vertical video feed for websites is a natural development, since LinkedIn has already seen a strong engagement with that format on his cell phone, where he had First launched. As with mobile experience, a new vertical web experience will allow people to choose individual videos and then cross their finger or click from them to more videos in their feed.
This is not-one-shot all over the video for a video a La Tiktok or Instagram. We first reported this test in March 2024, and LinkedIn confirms that this remains in the test and feedback Way.
In the meantime, LinkedIn seems to be going forward and develops numerous features to help this future experience. For example, users will now see a new feature of the profile review to see the creator’s profile without leaving the video, and a much more prominent tracking button appears on the interface.
LinkedIn also adds more video content to its search results, and the new video nursery appears along with other connections. (It will be facing to see how much you decide on these results, not those based on the text.)
Some creator analytics also develop, who will be able to follow the average viewing time for their content. This is a small step, but the signal that in the coming months we will probably see more features of analytics – especially if the full video feed passes to a general edition.