2025 has started off on the wrong foot, depending on where you are. But if you’re in a part of the US that isn’t on fire, at least there’s some head start in the form of Apple rumors following product launches. What are the leaks if not a reason to divert attention from the current horror and distressing state of affairs?
Every rumor monger’s favorite weekly Bloomberg newsletter, author Mark Gurman, reveals what’s on the horizon for apple in 2025on at least based on his sources. Most of Gurman’s newsletter reads like an astrological chart for the year; here’s where your stars align and why it justifies what’s about to happen to you. But since we have no other tea leaves to turn to, it’s a good place to start. This year could be one of the most significant years for Apple. Gurman says it will be remembered as “a stepping stone to more revolutionary products.”
The gourmet has already confirmed what was rumored a lot iPhone SE will see a repeat with this year’s iPhone 16 lineup. Just don’t expect it to launch this month. It will probably debut in the middle of the year, around April, with the big update to iOS 18. That’s it what we talked about in the rumor mill. That’s good news for the rumor mill is mentioned in the Gurman magazine.
Updated iPhone SE is expected lose the home button and accept Face ID for security, like the rest of the product line. It will also have some form of Apple Intelligence, as previously rumored, since Apple’s R&D has been going there lately. It could also be named iPhone 16E. Guess what the “E” stands for? I still think it means “economical”. Whatever it’s called, Gurman has reported in the past that it will bring a significant “shakeup to the iPhone lineup.”
When that happens, we can expect the iPad to experience an iPhone SE-style revival. The new iPads will essentially be categorized as “low end”. They will follow the family of iPad Air models and the initial Magic Keyboards.
Products that are not refreshed in years, namely Apple TV and HomePod, it will be resurrected with a new design and improved features. Gurman adds that these two will too be placed keeping in mind Apple’s smart home ecosystem, which has been dormant for the past two years. (To be fair, it was quiet everywhere; the smart home isn’t as vibrant a place to market as it used to be.)
For Mac heads, 13-inch and 15-inch MacBook Air will get an instant refresh. They are already manufactured overseas and include the latest M4 chip in the MacBook Pro and iPad. The Mac Pro also gets its next update, but don’t expect a design change.
The last juicy treat of the Gourmand newsletter is a gut punch for Vision Pro fans: Reminds us that his role in the Walled Garden is still a work in progress. Don’t expect a second-generation Vision Pro this year—anytime soon—as the first generation is still finding its place in the ecosystem. Instead, expect improved AirTag, which was sold many better for Apple.