AI changes the way we buy online, making our experiences more personalized. Smart assistants recommend products, negotiate offers and even manage user services. Large traders and smaller companies use AI to improve search, supply chain and checkout.
If the AI companies (and their investors) have their way, the purchase will soon focus on an interview with the assistant, and the companies automate everything behind the scenes.
Headquartered in Dubai Qeen.ai (Stylized as Qeen.ai) works to become a reality in the Middle East and beyond. Startup has raised $ 10 million to exchange its platform, which provides autonomous AI agents for e-commerce companies.
Prosus Ventures, the main investor in the e-commerce, led the seed, which is not just one of the largest in the AI industry in the Middle East, but also in me. VC believes that Qeen.ai is well positioned to bring automation guided by AI traders as AI agents reshape online markets.
Founders Mortea Ibrahimi (CEO), Ahmad Khwlieh (Cto) i Dina Alsamhan (CBO) began QEEN after years of working on AI on Google and Deepmind.
Ibrahimi said in an interview with Techcrony that they were part of an e-trade in part: all three worked on Google ads in different roles during their time with Giant search, and they saw firsthand how other allums were built by very successful EC companies -The trade. On top of his expertise AI, the trio knew how to perform ads and optimize SEO very well and thought it could be a strong combination.
Google and Deepmind Background
The e-trade has been growing constantly for years, but apart from certain spikes (especially during the holidays), it still makes between 15% and 20% of retail sales (even in a mature market like the USA just over 16% in the last quarter, according to US List Office).
Qeen’s thesis is that it could grow if the e-trade processes were better. E-trait success, they believed, should be of great products and operational efficiency-not only who can play the advertising system best. This insight has led them to the production of a platform that helps the e-commerce sellers to grow without relying on ads as their main driver.
The global e-trade market is rapidly expanding, guided by the change of consumer behavior, digital payments and better logistics. Mena is expected to reach $ 50 billion by $ 2025, and Saudi Arabia and UAE leading growth.
Qeen.ai embarks on this flourishing by developing marketing agents on AI facility designed for e-commerce companies throughout men. These fully automated agents process the formation of content, marketing and conversational sales, allowing small and medium -signs to compete without relying on expensive agencies or deep expertise in the ad.
Unlike traditional solutions, QEEN’s AI is continuously learning from consumer interactions using its ownership RL-UI technology, perfecting real-time marketing strategies for better results.
From Google Ads to e-commerce guided by AI
While the tools for sale and user services with AI drives are often struggling with high prices, as companies often change platforms, Qeen.ai claims to see stronger retaining in e-trade and marketing. Ibrahimi attributes this that deep QEen’s AI agents integrate into the work of traders work, making them a fundamental part of everyday surgery, not a replaceable tool.
A key driving feature is a dynamic personalization of text that adjusts content based on user behavior and type of device. For example, the iPhone user could see the details of the products in the fast reading bullets, while the user of the laptop gets a detailed passage.
Ever since he launched his dynamic content in Q2 2024, QEen.a has supplied more than 15 million users, generated 1 million descriptions of SK -Ai helped retailers to increase sales by 30%, according to the company.
“We worked with a client to optimize their content and SEO. After using our AI supplements, their search volume increased by 40%, and their Google Rang improved from 22 to 18 – all with zero manual efforts. The whole procedure was completely autonomous, “Ibrahimi said, giving another case that shone Qen’s AI opportunities.
QEEN uses a subscription -based price price and includes values based prices, an increasing trend in AI services. Currently, QEEN generates revenue through two subscriptions models: Automation of content, where companies pay by active ski -u, usually 0.10 to $ 0.20 per rally per month. Then his AI marketing agent, whose prices are based on volume by interaction.
Ibrahimi refused to discover the number of companies using Qeen as well as metrics of revenue growth. Significant clients include Dubai Store, 6th Street and Jumia.
Stand out … with talent
Ibrahimi left Deepmind in early 2023 to face a startup. In the same year, the company raised a round of $ 2 million before launching its product in June 2024. With a recent $ 10 million seed circle, QEEN raised a total of $ 12 million in less than a year.
During this time, marketing agents with AI drive have gained attraction around the world, with a few startups, especially in the US and Europe, entering the space. Competitors like YC who are supported by unusual and Rankai solve similar challenges, so how do QEEN stand out?
Well, for one, most of these AI startups are focused on developed markets, while QEEN first gives priority to the Middle East-region to a large extent undervalued by tools for automation of marketing. According to Ibrahimi, Qeen will serve small businesses throughout the menu, establish a strong foothold and then spread at globally.
Deep Tech Expertise and a strong talent pool give QEEN advantage over new participants, the executive director added. Two of his co -founders gained doctorates in Ai more than a decade ago, long before AI became a mainstream. Ibrahimic himself has previously led the research team of Deepmind, which is specializing in self-self-taught AI agents aimed at the goal of the technology that is now launching QEEN.
“One of the most exciting things we saw is the quality of Ai talent here,” Ibrahimi said. “We have attracted great talent and locally and abroad – people left Bay Area, Europe and the UK to come here and build with us.”
Qeen.ai is currently employing over 25 people across UAE and Jordan.
Financing seeds will support Qeen’s growth strategy by spreading his AI platform, scaling for his team and attracting more customers, states. Wamda Capital, a 10x founder fund and Dara Holdings are among other investors in this circle.